University Library at a New Stage of Social Communications Development. Conference Proceedings
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Item type:Item, The Dual Role of Social Media: Developing Political Awareness Among University Students in the Digital Age – A Case Study of Al-Hussein Bin Talal University(Ukrainian State University of Science and Technologies, Dnipro, 2025) Al-Naana'a, Ali Ibrahim; Al Tawalbeh, Serhan Ahmad; Alquraan, Sultan NaserENG: Objective. This study investigates the dual role of social media as a primary source of information in fostering political awareness among university students at Al-Hussein Bin Talal University. Methods. A mixed-methods approach was utilized, combining a validated Likert-scale questionnaire (α = 0.947) administered to 398 students with qualitative analysis of their social media engagement practices. Results. Findings indicate moderate engagement (M = 3.26–3.44) with platforms like Facebook and X (formerly Twitter), with a strong positive correlation (r = 0.665, p < 0.01) between usage frequency and political awareness, though critical source evaluation remains limited. Conclusions. Social media significantly shapes political consciousness, necessitating library-led digital literacy programs to enhance critical engagement and counter misinformation in higher education.