Кафедра економічної інформатики (ІПБТ)
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UK: Кафедра економічної інформатики (Інститут промислових та бізнес технологій, ІПБТ)
EN: Department of Economic Informatics (IIBT)
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Browsing Кафедра економічної інформатики (ІПБТ) by Author "Fonarova, Tetiana A."
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Item Explanatory Model for the Evaluation of Investment Projects(Kharkiv National University of Radioelectronics, Kharkiv, 2023) Bushuiev, K. M.; Savchuk, Larysa M.; Fonarova, Tetiana A.ENG: Theoretical and practical issues of constructing an explicative model for assessing investment resources in the process of supporting investment decision-making at modern enterprises, which are based on both classical economic and expert assessment methods using a neural network as a modern technology of artificial intelligence, have been studied.Item Forming the Investment Attractiveness of Innovative Investment Projects on the Basis of Increasing Their Commercial Potential in the Field of Engineering Services(European University Press, ISMA University of Applied Sciences, Riga, Latvia, 2023) Fonarova, Tetiana A.; Bushuiev, M.; Petrenko, Vitalii O.; Bushuiev, K. M.ENG: The study deals with the formation of the investment attractiveness of innovative projects in the activities of Ukrainian enterprises with the involvement of engineering companies. The necessity of coordinating the goals of the enterprise and the motives of investors is substantiated. It is noted that the basis for cooperation and pooling of efforts can be the determination of an integral indicator of investment attractiveness – the commercial potential of an innovation-investment project. Modern approaches, the essence and components of the formation of commercial potential are considered. The role and importance of engineering companies in increasing the commercial potential of innovative and investment projects is shown on the example of the innovative technology «Simatic System Audit» of Siemens Corporation. The marketing component in increasing the commercial potential of an innovation-investment project has been studied. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.Item Marketing Activities of Engineering Companies in Increasing the Commercial Potential of Innovative Technologies(Kharkiv National University of Radioelectronics, Kharkiv, 2023) Fonarova, Tetiana A.; Bushuiev, M.; Petrenko, Vitalii O.; Bushuiev, K. M.ENG: The study highlights the important role of engineering companies in increasing the commercial potential of innovative technologies. It has been proved that the marketing activity of engineering companies makes it possible to inform potential investors and consumers of technologies about its essence, novelty, advantages, etc. investment project for the introduction of such technology. In addition, thanks to effective marketing activities in the market of innovative technologies, engineering companies are able to carry out a full range of marketing - from the formation of a competitive price to advertising and promotion of technology in the market of innovations. All these aspects are considered on a specific example of the promotion of the innovative technology "Simatic System Audit" of Siemens Corporation. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.