Browsing by Author "Fonarova, Tetiana A."
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Item Explanatory Model for the Evaluation of Investment Projects(Kharkiv National University of Radioelectronics, Kharkiv, 2023) Bushuiev, K. M.; Savchuk, Larysa M.; Fonarova, Tetiana A.ENG: Theoretical and practical issues of constructing an explicative model for assessing investment resources in the process of supporting investment decision-making at modern enterprises, which are based on both classical economic and expert assessment methods using a neural network as a modern technology of artificial intelligence, have been studied.Item Forming the Investment Attractiveness of Innovative Investment Projects on the Basis of Increasing Their Commercial Potential in the Field of Engineering Services(European University Press, ISMA University of Applied Sciences, Riga, Latvia, 2023) Fonarova, Tetiana A.; Bushuiev, M.; Petrenko, Vitalii O.; Bushuiev, K. M.ENG: The study deals with the formation of the investment attractiveness of innovative projects in the activities of Ukrainian enterprises with the involvement of engineering companies. The necessity of coordinating the goals of the enterprise and the motives of investors is substantiated. It is noted that the basis for cooperation and pooling of efforts can be the determination of an integral indicator of investment attractiveness – the commercial potential of an innovation-investment project. Modern approaches, the essence and components of the formation of commercial potential are considered. The role and importance of engineering companies in increasing the commercial potential of innovative and investment projects is shown on the example of the innovative technology «Simatic System Audit» of Siemens Corporation. The marketing component in increasing the commercial potential of an innovation-investment project has been studied. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.Item Intellectual Entrepreneurship as a Means of Commercializing Objects of Intellectual Property Rights(Львівський національний університет імені Івана Франка, 2022) Fonarova, Tetiana A.; Petrenko, Vitalii O.; Shcherbina, M. V.ENG: The relevance of the research is due to the fact that at the current stage, the development of the innovation market is connected, first of all, with the introduction and rapid spread of IT technologies and the global digitalization of society. Therefore, digitization and the digital revolution require managers to perceive business in a new perspective, and provide enterprises with unique competitive advantages. The purpose of the study is to study the aspects of increasing the efficiency of innovative investment activities of enterprises, in particular the intellectual sphere, based on the protection of digital intellectual property rights with the possibility of their further commercialization to ensure profit and long-term competitive advantages. As a result of the research, the following problems were identified: firstly, the objects of digital intellectual property law need protection, which is caused by rapid digitalization, secondly, certain problems were identified, such as toning and obsolescence of the existing legal framework, which needs improvement on based on the scientific background; thirdly, the directions in which the intervention and support of the state regarding the development of intellectual entrepreneurship are necessary are emphasized, on the basis of legal rights to commercialize objects of intellectual property, that is, to use the intangible assets of the enterprise in this way. Research results: 1. New objects of intellectual property, which are used on the Internet and require appropriate protection, are characterized. 2. The process of formation of an intellectual product as a result of the combination of intellectual, informational resources and knowledge databases was studied. 3. It is shown that the process of transforming an intellectual product into an object of intellectual property rights must be carried out in the legislative and legal field of copyright protection, only after that is its commercialization in the form of innovative products that enter the market business environment and are able to bring only profit for the enterprise, but also to satisfy certain social needs. 4. The components of the digital environment of objects of digital intellectual property rights have been formed. 5. Structured areas of copyright protection for digital intellectual property. 6. It is proposed to use the capabilities of neural networks in decision-making support systems in the information system of the enterprise, which, on the one hand, is capable of digital transformation of the enterprise environment, and on the other hand, to create new and effectively use already existing digital intellectual property to increase the efficiency of the enterprise, to ensure long-term competitive advantages.Item Managing Economic Security of Metallurgical Enterprises under the Conditions of Transformation Changes in the Economy(Universidad de Almería, La Cañada de San Urbano, Spain, 2021) Ivanova, Maryna; Tiutchenko, Svitlana; Grosheleva, Olena; Fonarova, Tetiana A.; Ryzhkov, EduardENG: The article proposes a method for assessing the level of economic security of metallurgical enterprises by the “pyramid of economic security”. It is based on priority components of economic security, selected for the enterprises under studies, such as the capability of resistance, risk reduction and economic succession, and established indicators of their causal relationships with exogenous and endogenous factors of influence. The assessment results allow differentiating the levels of the enterprise economic security; the practical application of the “pyramid of economic security” will provide a more realistic assessment of the enterprise’s economic security for prompt and effective response to urgent threats and possible risks. The authors have developed a model for assessing the effectiveness of economic security management in enterprises by the rate of changes in the enterprise economic succession; the model is based on the indicators of resource and impact decoupling, financial, social and eco-decoupling.Item Marketing Activities of Engineering Companies in Increasing the Commercial Potential of Innovative Technologies(Kharkiv National University of Radioelectronics, Kharkiv, 2023) Fonarova, Tetiana A.; Bushuiev, M.; Petrenko, Vitalii O.; Bushuiev, K. M.ENG: The study highlights the important role of engineering companies in increasing the commercial potential of innovative technologies. It has been proved that the marketing activity of engineering companies makes it possible to inform potential investors and consumers of technologies about its essence, novelty, advantages, etc. investment project for the introduction of such technology. In addition, thanks to effective marketing activities in the market of innovative technologies, engineering companies are able to carry out a full range of marketing - from the formation of a competitive price to advertising and promotion of technology in the market of innovations. All these aspects are considered on a specific example of the promotion of the innovative technology "Simatic System Audit" of Siemens Corporation. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.Item Mission and Strategy of the Compliance Program of Metallurgical Enterprise Development Management(Eiropas Universitāte Press, Informācijas sistēmu menedžmenta augstskola (ISMA), Rīga (Latvija), 2022) Fonarova, Tetiana A.; Petrenko, Vitalii O.; Bushuiev, K. M.ENG: The authors analyze the peculiarities of the macro-and micro-environment in the conditions of martial law in which Ukrainian industrial enterprises are forced to operate and directions for overcoming the crisis in the economy as a result of the war, investigate aspects of the formation of the mission and strategy of the enterprise in the conditions of the need to rebuild the Ukrainian economy and the formation of a compliance program as a tool of minimization risks and ensuring the sustainable development of metallurgical enterprises that are of strategic importance to the state. The object of the study is the process of forming a compliance program for an industrial enterprise, in particular a metallurgical one. The subject of the researchis theoretical approaches to defining the mission and development strategy of a metallurgical sector enterprise using a compliance program, as well as scientific views, ideas, and concepts of domestic scientists on issues of compliance implementation at domestic enterprises.The purpose of the study is modern approaches to defining the mission and strategy with the application of the compliance program as the main tool for ensuring protection against risks and maintaining the safety of the operation of the enterprise of the metallurgical sector of the economy and the directions of its further development in the Ukrainian realities in order to obtain competitive advantages and increase the efficiency of the enterprises of this sphere.The research methodology is based on scientific generalization, on the application of the dialectical method, genetic approach, scientific abstraction, theoretical provisions of system analysis, methods of economic analysis.The peculiarities of the formation of the compliance program are established, its main stages are formulated, attention is focused on internal audit indicators and so-called indicators of compliance with requirements and control over the achievement of these indicators based on the application of decision support systems using artificial intelligence. As a result of the study, the role, place and connections of the compliance program in the formation of the mission and strategy of the metallurgical enterprise, which are related to the need to assess and minimize risks, are determined.Item Modeling of Economic and Legal Support of Intellectual Entrepreneurship(Eiropas Universitāte Press, Informācijas sistēmu menedžmenta augstskola (ISMA), Rīga (Latvija), 2021) Petrenko, Vitalii O.; Ustinov, A. A.; Fonarova, Tetiana A.; Bushuiev, K. M.ENG: The authors study modern aspects of the formation and development of intellectual entrepreneurship, analyse the theoretical provisions on the legal support of intellectual entrepreneurship, establish the features of legislative and regulatory support for the regulation of legal relations in the field of intellectual entrepreneurship. As a result of the research, the priority types of enterprises in the intellectual sphere are identified and the main shortcomings of legal support that need to be addressed are formulated.