Кафедра економіки та підприємництва ім. Т.Г. Беня (ДМетІ)

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ENG: Economics and Entrepreneurship named after T. G. Ben`(DMetI)

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    Assortment Policy Management
    (Publishing House “Baltija Publishing”, Riga, Latvia, 2025) Semenova, Tetіana V.
    ENG: The article examines the theoretical foundations and methodological approaches to the formation and management of a company’s assortment policy in a highly competitive and dynamically changing market environment. The study highlights the lack of a unified definition of “assortment policy” in academic literature, emphasizing the complexity and multidimensional nature of this concept. The authors analyze the main scientific approaches to understanding the assortment structure and propose a systematization of existing methods used for its formation, including market-based, economic, and portfolio analysis tools. Special attention is paid to the challenges associated with aligning strategic and tactical assortment decisions under conditions of digital transformation and rapidly shifting consumer preferences. The research also identifies key internal and external factors influencing assortment policy and outlines the necessity of integrating automated analytical tools and forecasting systems into the decision-making process. A comparative analysis of widely used methods (ABC-XYZ analysis, BCG and GE/McKinsey matrices, consumer preference models, etc.) reveals their advantages and limitations in practical application. The study underscores the importance of maintaining a balance between long-term product strategy and the flexibility required for responding to short-term market fluctuations. As a result, the authors conclude that effective assortment policy requires a comprehensive, multi-method approach that combines strategic foresight, economic evaluation, and continuous monitoring of consumer demand. The findings contribute to the development of an integrated methodological framework for optimizing the assortment structure of enterprises.