Кафедра маркетингу та логістики (МЛ)

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ENG: Department of Marketing and Logistics

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Prevention of Crisis Phenomena at the Enterprise Thanks to the Integration of Scientific Knowledge
(Ukrainian State University of Science and Technologies, 2025) Kuchkova, Olga.; Bilousov, Yaroslav.; Kovalova, Marina.
ENG: The article examines the role of scientific knowledge in the formation of a comprehensive policy for ensuring the socio-economic security of an enterprise in the face of increasing instability and turbulence of the economic environment. The author focuses on the fact that modern enterprises face a wide range of crisis threats – from financial imbalances and disruptions in production processes to social risks associated with personnel policy, organizational culture, and the level of internal communication. Under these conditions, the integration of scientific methods of analysis, diagnostics, and forecasting becomes a necessary prerequisite for increasing the strategic stability and adaptability of the organization. Particular attention is paid to the use of economic-mathematical modeling, statistical analysis, risk monitoring, systemic and cybernetic approaches, which allow the enterprise not only to identify potential threats but also to form effective scenarios for crisis prevention. It is shown that a scientifically grounded policy of socio-economic security contributes to the optimization of management decisions, ensures an increase in the level of internal control, the development of flexible anti-crisis strategies, and the improvement of the risk management system. The analysis proves that the scientific approach to crisis prevention creates conditions for reducing the negative impact of external and internal factors, ensures the balanced development of the enterprise, increases its competitiveness, and contributes to stable functioning in the long term. The integration of science into management practices is identified as one of the key factors in forming a modern model of socio-economic security, at the center of which are predictability, resilience, and the enterprise’s ability to respond timely to the challenges of the market environment.