Browsing by Author "Agulto, Ernani Arnaiz"

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Information Behavior and Access to Online Live Streaming: A Pilot Study of Avid Viewers in the Philippines
(Ukrainian State University of Science and Technologies, Dnipro, 2025) Yap, Joseph Marmol; Agulto, Ernani Arnaiz
ENG: The entertainment industry transformed its viewing distribution from television to online streaming platforms. This study explored the previously unexamined information seeking behavior of individuals seeking free items when engaging with online beauty pageant content. Using a semi-structured online interview, responses were organized according to demographics and interview questions. Results showed that Filipino fans prefer free access to online streaming. As a call to action, libraries, as sources of media and content, may provide video streaming services to diverse users, provided they are aligned with their mission and objectives. As social media progresses in the Philippines, access to entertainment and online content has become convenient for today’s digital users. Given that consumption often involves purchasing services, and online user behavior is influenced by freely available content, this study investigates how avid beauty pageant fans search for live online content. The study asks the question: how do Filipino beauty pageant fans consume online live streaming content amidst the evolving landscape of social media and digital access?