Browsing by Author "Motiakin, Ihor V."

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Analysis of the International Competitiveness of Domestic Metallurgical Enterprises
(LLC "International Business Center", Kyiv, 2024) Faizova, Olha L.; Motiakin, Ihor V.; Hutsalova, Viktoriia I.
ENG: Introduction. The relevance of the research topic is determined by the globalization trends of economic development, the growing competitive activity of enterprises, the increase in competitive tension in world markets, the formation of specific forms of competition. The purpose of the paper is to determine and structure the factors of international competitiveness of domestic metallurgical enterprises at the mega-, macro-, meso- and micro-levels, to identify the most priority positions for winning and maintaining the market. Results. Based on the analysis of the dynamics of metal products production during 2021-2023, the current state of operation of the largest metallurgical enterprises, the dynamics of foreign investments in the metallurgical industry of Ukraine, the main reasons for the deterioration of the competitive positions of the domestic MMC on the international market of metal products are determined. The negative and positive factors that determine the international competitiveness of MMC of Ukraine at the mega-, macro-, meso- and micro-levels are analyzed. The result of the analysis is the conclusion regarding the absolute predominance of the influence of external factors in the conditions of full-scale military aggression of the Russian Federation, the significant dependence of the development of MMC of Ukraine on the state of world markets. And vice versa, domestic metallurgy has an inverse effect on the global production of metal products, because it has significant resource, production and scientific potential. Considering the specifics of metallurgical enterprises, the state of the world economy and globalization processes, the factors of competitiveness of metallurgical enterprises are structured according to the degree of susceptibility to changes in the conditions of globalization (flexible, difficult to change) and according to the degree of influence on the level of global competitiveness (moderate influence, significant impact). Conclusions. The analysis of the factors of international competitiveness of the domestic metallurgy showed that in the conditions of its sharp decline, the priority for the industry is not to lose its own competitive advantages, including through the search and effective use of positive factors of international competitiveness. At the same time, the basis of increasing the international competitiveness of the metallurgical industry is to increase the competitiveness of domestic metallurgical enterprises both on the domestic and international markets. It has been proven that when developing a strategy for increasing international competitiveness, it is appropriate to determine the result of focusing on the factors of a more intensive manifestation of the classification feature, that is, on flexible factors of significant influence.
Business Image of the Enterprise as a Key Factor of Its Competitiveness
(Jourfond, Dnipro, 2024) Faizova, Olha. L.; Faizova, Svitlana O.; Motiakin, Ihor V.
ENG: Purpose. The goal is to improve the methodology for evaluating the image of a value-oriented enterprise based on the concept of a balanced scorecard (BSC). Methodology. System-structural analysis and the method of logical generalization were used to clarify the essence and place of the image in the structure of the company's intangible assets, factor and economic-mathematical analysis - to form the BSC management panel and calculate the integral index of the corporate image; critical analysis - to compare alternative approaches to BSC formation and the role of the company's image in the implementation of its value growth strategy. Findings. The role of intangible assets, business image of the enterprise as a strategic factor of success, competitiveness of the enterprise on the domestic and international markets is determined. As a basis for assessing the image of a domestic value-oriented enterprise, we chose the normative method of integral assessment of the investment attractiveness of enterprises and organizations. It involves determining the financial and economic status of the enterprise based on financial reporting data and includes the calculation of a group of indicators, the choice of which depends on the goals set by the investor. According to this approach, image assessment should consider assessment of financial performance, financial stability, and liquidity; results of analysis of business activity and profitability; scale of business; market indicators. The considered the sequence of calculating the integral index of the image of a value-oriented enterprise using the example of MF "Favourit Plus" LLC, which is one of the leaders of Ukraine among meat processing enterprises and aims to become a European-level enterprise. The proposed methodology for evaluating the image of a value-oriented enterprise, which considers the specifics of domestic enterprises, including branch ones. As its basis, the concept of a balanced scorecard - BSC was chosen. Originality. Considering the company's image as an element of competitive advantage means changing its place and role among the company's resources. An improved method of assessing the image of a value-oriented enterprise, which, unlike the known ones, involves the calculation of an integral index of the enterprise's corporate image based on a Balanced Scorecard. A comprehensive assessment of the indicator takes into account the following positive characteristics and rationale for the choice: a significant orientation to the expectations of the investment community; the possibility of taking into account the contribution of the enterprise's intellectual capital to the creation of its future value; ease of calculation and availability of perceiving the logic of the indicator at all levels of management; the ability to navigate the key factors of value creation and the value image of the enterprise to lower levels of management. Practical value. The conclusions of the work can be used in the process of improving the corporate governance system of the enterprise.
Intangible Factors of International Competitiveness of the Enterprise
(Ukrainian State University of Science and Technologies, Dnipro, 2024) Faizova, Olha L.; Motiakin, Ihor V.
ENG: Purpose. It consists in improving the structuring of the factors of international competitiveness of the enterprise. Methodology. System-structural analysis and the method of logical generalization were used to clarify the essence of international competitiveness and factors of its improvement at the enterprise level, factor and critical analysis - to substantiate the role of intellectual capital as a key factor of international competitiveness in the conditions of globalization of the world economy. Findings. The work proves the necessity of dividing the factors of international competitiveness of the enterprise into tangible and intangible ones. The essence and structure of intangible factors of the international competitiveness of the enterprise were analyzed. The leading role of the enterprise's intellectual capital in increasing international competitiveness, which meets the requirements of the innovative development of the world economy, is determined. Management capital acquires the status of an integrating element of intellectual capital, acts as a driving factor in the growth of the quality of human, informational and organizational capital of the enterprise. The effectiveness of the management decision-making system, i.e. the ability to successfully develop business, create new, more advanced technologies, brands, acquires much greater value for increasing competitiveness compared to the already accumulated technological potential, tangible assets of the enterprise. Originality. The analysis of the factors of the international competitiveness of the enterprise enables the conclusion that the innovative development of the economy is characterized by changes in the structure of intellectual capital, which is traditionally represented by the human, informational and organizational capital of the enterprise. In contrast to their existing classification, it is advisable to single out management capital as an independent component, based on the growing role of the management factor in increasing the international competitiveness of the enterprise. Practical value. The conclusions of the work can be used in the process of improving the corporate governance system of the enterprise.