Browsing by Author "Serhieieva, Olena R."

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Methodological Approach to Assessing the Competitive Advantages of Food Industry Enterprises
(ННІ «Український державний хіміко-технологічний університет» Українського державного університету науки і технологій, 2025) Harmider, Larysa D.; Honchar, Larysa A.; Serhieieva, Olena R.; Okhotnik, Serhii
ENG: This article presents a comprehensive and structured analysis of theoretical foundations and methodological approaches to the formation and evaluation of competitive advantages of enterprises in the food industry, particularly under conditions of economic instability, reduced consumer purchasing power, and intensifying market competition. Special attention is paid to the operational specificities of the bakery industry, where enterprises must simultaneously respond to changing consumer demands and optimize internal resources. The authors propose a refined and multidimensional definition of the concept of “competitive advantages of an enterprise,” which encompasses tangible and intangible assets, organizational capabilities, and core competencies that determine long-term competitiveness. The paper evaluates and compares various methodological tools for assessing enterprise competitiveness – including analytical methods, graphical models, benchmarking techniques, and the 4P marketing mix framework (Product, Price, Place, Promotion). A case study of LLC “Zaporizhzhia Bakery No. 3” is presented, assessing its position in the market relative to key regional competitors through weighted criteria within the 4P framework. The results demonstrate a relatively strong competitive position but also highlight shortcomings in areas such as branding, discount policy, and promotional activities. Based on this analysis, the authors suggest strategic directions for enhancing competitive advantage management, including product quality improvement, technological modernization, cost optimization, expansion of the product range, and the development of more effective marketing communications. The methodological approach proposed in the study offers practical value for decision-makers in the food sector striving to improve performance and ensure sustainable development in complex market environments.
Technical Regulation in Modern Conditions
(ННІ УДХТУ УДУНТ, Дніпро, 2024) Honchar, Larysa A.; Harmider, Larysa D.; Chimshit, Sergey I.; Serhieieva, Olena R.
ENG: Technical regulation significantly affects the quality of products, the productivity of social production and plays a significant role in managing the economy in general, as it combines fundamental and applied sciences and helps to determine the most promising directions of development of the country’s economic sectors. In addition, technical regulation contributes to the protection of the domestic market and the expansion of the external market, which is a stimulator of the development of national production and the expansion of foreign economic activity and international cooperation. The need to improve technical regulation is due to the intensity of integration processes and globalization, which contributed to the development of international trade, international tourism, capital movements, and an increase in the imports and exports volume. Therefore, consideration of the system of technical regulation in our country and its components is a significant and relevant issue. The system of technical regulation in Ukraine is formed from standardization, metrology. conformity assessment and accreditation of conformity assessment authorities. The article proves the importance of standardization as a basis for regulating economic relations, which combines legal aspects of product safety and methods and means of ensuring their compliance. Metrology is considered as a science of measurement that operates on facts, and its role in improving the quality of products is determined. It has been studied that conformity assessment is carried out independently, both on a voluntary basis and with the involvement of relevant authorities, therefore the process of technical regulation slows down, which leads to lack of control and the emergence of problems, both at the level of entrepreneurial activity and the national system.