Innovative and Intellectual Capital Strategies for Adaptive Management of Enterprise Development

ENG: In the article, the features of the use of innovative and intellectual strategies in adaptive management of the enterprise development are studied. It is substantiated that the decline in intellectual and innovative potential was negatively affected by military operations in the country and the consequences of the pandemic. It was established that enterprises independently choose the type of strategic support based on their own resource capabilities and the influence of the external environment. It is established that when assessing the external environment, it is advisable to take into account not only risks and threats, but also opportunities for business. The structure of innovation and investment resources of the joint-stock company “Farmak”, internal sources of financing for the development of the enterprise and their correlation with the scale of innovative activity are analyzed. Based on a study of various types of strategies, it was determined which are the most appropriate strategic guidelines that Ukrainian enterprises should use during the post-war reconstruction of the state to form competitive advantages.